You see them everywhere. Medical influencers breaking down research studies. Posting educational videos. Building engaged followings.
You think: “I should be doing that.” Then reality kicks you in the stomach: You have 40 patients this week, admin tasks, prior auths, and a family waiting at home. Who has time for more work?
Here’s what those influencers aren’t telling you: They have a content team working 15-25 hours weekly behind every post
❌ Research team finding and analyzing studies = $50K+/year
❌ Content writers creating articles and posts = $60K+/year
❌ Script writers for video content = $40K+/year
❌ Social media managers = $45K+/year
❌ Established publishing platform = Priceless credibility
Total Influencer Infrastructure: $195K+/year
Now you can have the same team for as low as $297/month (FREE for Members of The Menopause Association – Limited Time Offer – Join the association now and the Essentials Tier is FREE for as long as you are a member of The Menopause Association).
Essential Members Receive:
ACCELERATOR Members Add:
Your Investment: $697 per month or $297 per month for members of The Menopause Association (Association dues are $390/year – members save $4,800 per year! – Limited Time Offer – Join the association now and your Accelerator Tier pricing is locked in at $297 per month for as long as you are a member of The Menopause Association.)
Your Time: 30 minutes monthly to personalize
Your Output: Same as influencers working 72 hours monthly
[Join The Menopause Association – $390/Year →]
What happens next:
Are you a Menopause Association member?
You already have FREE access to all the content included in ESSENTIALS and can upgrade to ACCELERATOR for only $297 per month. Limited Time Offer – join The Menopause Association and lock in your pricing for as long as you remain a member.)
[Access your member content library →]
Here’s the uncomfortable truth about how patients choose medical specialists in this online environment:
They can’t evaluate your clinical skills before they meet you.
So they evaluate what they CAN see:
👉 Google Search: Who’s publishing articles about the latest research?
👉 Instagram/TikTok: Who’s posting educational videos about hormone optimization, or peptides, or weight loss, or longevity?
👉 Website Content: Who references peer-reviewed studies and current findings?
👉 Professional Affiliations: Who’s published on established platforms like RedefiningMenopause.com?
Your competitor isn’t a better clinician. They simply LOOK more authoritative online.
You know you should be creating content. But here’s what that actually requires:
To publish ONE research breakdown article:
Total: 10-15 hours for ONE piece of content
You’re seeing patients for 8 to 11 hours. You’re not writing articles.
Even if you HAD the time, you’d need to be:
You went to medical school to treat patients, not to become a content production team.
Publishing once doesn’t build authority. You need:
Even if you create ONE great piece, you can’t maintain the consistency that builds authority. You don’t have the time or the bandwidth.
Your competitor, who’s a mediocre clinician but a consistent content publisher, gets the patients you should be seeing.
Not because they’re better.
Because they’re more VISIBLE.
Every time you see a menopause influencer post “I just read this fascinating study on HRT,” here’s what ACTUALLY happened:
MONDAY
Research assistant searches medical journals, identifies trending studies, reads abstracts
Time: 2-3 hours
TUESDAY
Research assistant reads full 40-page study, highlights key findings, notes limitations
Time: 3-4 hours
WEDNESDAY
Medical writer creates article breakdown, writes video script, develops social media posts
Time: 4-5 hours
THURSDAY
Influencer records 5-minute video from script, adds personal anecdotes
Time: 30-45 minutes
FRIDAY
Video editor polishes footage, adds graphics, schedules social posts
Time: 2-3 hours
Total Team Time: 10-15 hours per piece of content
Influencer’s Personal Time: 30-45 minutes
What You See: “Just sharing some research I read!”
What You Don’t See: The 5-person team behind that “casual” post
That influencer posting 4x weekly?
That’s 44-60 hours of team work every week.
You’re trying to compete with your lunch break.
Here’s what separates influencers from everyone else:
They don’t create content from scratch. They have systems that create content FOR them.
You need the same systems. Not the same 60-hour work week.
Every month, our research team:
Identifies clinical applications for your practice
Your time investment: 0 hours
What you get: 3 peer-reviewed studies analyzed and ready to deploy
For each of the three studies, we create dozens of ready-to-use assets:
ESSENTIALS TIER (60-90 assets monthly):
ACCELERATOR TIER (132-162 assets monthly) – Everything above PLUS:
Your time investment: 0 hours
What you get: 60-162 ready-to-publish marketing assets
Here’s your entire workflow:
Example of personalization:
What we provide:
“Recent research from the Journal of Clinical Endocrinology shows that transdermal estradiol significantly reduces vasomotor symptoms in perimenopausal women while maintaining favorable cardiovascular risk profiles…”
What you add:
“In my practice, I’ve seen this play out with dozens of patients. Just last month, Sarah came in after suffering with hot flashes for 3 years. Within 6 weeks of starting transdermal estradiol, she told me she finally felt like herself again. This research confirms what we’re seeing clinically…”
Total personalization time: 2-3 sentences. Your clinical wisdom. Your patient stories. Your voice.
Your time investment: 30 minutes monthly for Essentials, 2-4 hours monthly for Accelerator
What you get: Content that sounds like YOU, backed by peer-reviewed research
LAYER 1: Your Own Channels
LAYER 2: Established Authority Platform
The Multiplier Effect:
When patients search Google for a local provider and see:
They don’t think: “This is a local doctor.”
They think: “This is THE expert I’ve been looking for.”
Your time investment: 30 minutes to publish (or hand to your marketing team)
What you get: Market-dominating authority across every channel
If you have a marketing agency or in-house marketing staff, Empirical Logic ENHANCES what they’re already doing:
No problem. The content is ready to publish yourself:
Either way, you’re not starting from scratch. Ever.
The Menopause Association is dedicated to transforming menopause care through comprehensive education for both women and healthcare providers.
We empower women navigating perimenopause and menopause with evidence-based resources and expert guidance, helping them make informed decisions about their health and treatment options.
By bridging the gap between cutting-edge research and practical patient care, we ensure women have access to the knowledge they need to advocate for themselves and achieve optimal health outcomes during this critical life transition.
Our commitment to education extends to our medical professional members, who gain access to the latest peer-reviewed research, clinical insights, and innovative treatment approaches in women’s healthcare.
We provide our members with a respected platform to share their expertise, connect with patients seeking specialized care, and stay at the forefront of menopause medicine.
Through strategic partnerships with innovative healthcare companies and technology providers, we facilitate the exchange of breakthrough advancements in treatments, procedures, and diagnostic tools, ensuring that both practitioners and patients benefit from the most current developments in menopause care.
By fostering this collaborative educational ecosystem, The Menopause Association elevates the standard of menopause healthcare across the medical community while empowering women with the knowledge to reclaim their health and vitality.
Publishing on your own channels is good.
Publishing on your channels AND an established authority platform? That’s the competitive advantage.
When you publish Empirical Logic content on your website, social media, and videos:
This builds YOUR brand authority.
When you publish on RedefiningMenopause.com as a Menopause Association member:
This multiplies your authority with institutional validation.
Scenario: Patient Googles “menopause specialist near me”
WITHOUT Association membership:
WITH Association membership + Empirical Logic content:
Patient’s conclusion: “This doctor is clearly a recognized expert in menopause. They’re affiliated with THE Menopause Association. I’m calling them first.”
WEEK 1: Publish article on your website
WEEK 2: Share key points on your social media
WEEK 3: Submit article to RedefiningMenopause.com
WEEK 4: Patients Google you, find content everywhere, see Association affiliation
Result: You’re not just visible. You’re AUTHORITATIVE.
Your website alone:
Your website + RedefiningMenopause.com:
You’re not just building YOUR SEO. You’re leveraging THEIR established authority.
Cost: $297/month = $3,564/year
What you get:
What you DON’T get:
Cost: $390/year (Association membership only)
What you get:
Your savings: $3,174 annually
Your bonus: Everything else the Association provides
You pay LESS and get MORE.
Want the complete content domination package? (Complete articles, video scripts, patient handouts, email newsletters)
Standalone Accelerator: $697/month = $8,364/year
If you want Essentials:
If you want Accelerator:
Why would you pay $3,564 for content alone when you can pay $390 for content PLUS institutional credibility PLUS education PLUS networking?
You wouldn’t. That’s the point.