Evidence-based marketing, patient education & social media for menopause practices

Your patients have questions. You need answers you can defend.

Every month, one peer-reviewed study becomes a complete marketing package personalized to your practice — social posts with images, patient handouts, articles, newsletters, and the talking points behind them.

A menopause clinician fields the same questions every week:

Is hormone therapy safe now?
Will it give me breast cancer?
Am I too late to start?

The evidence to answer well exists. Turning it into a handout, an article, a month of social posts and a script for the exam room is the part nobody has time for. That's what an Evidence Kit does — finished, branded to your practice, and ready to publish under your name.

See a complete kit for $17 What's inside

Finding the study is easy. Everything after it isn't.

Any clinician can pull up a study in minutes. The hours go into everything that comes next:

Analyzing and interpreting what the study actually found — and what it doesn't support
Anticipating the questions patients and staff will ask, and the concerns behind them
Building your position — using the evidence to support your protocols, and to defend them when a study is misread, misreported or misused
Creating the content: social posts, patient handouts, Q&As for patients and staff, newsletters, articles and scripts

We do the heavy lifting. You get the foundation and the key points, worked all the way through to finished material. Then you personalize it with your own experience, expertise and clinical judgment.

Not generic content. Your expertise, backed by the evidence.

Your patients and clients want evidence-based answers, and they want proof of the source. They want to know how and why you're making a claim or coming to a conclusion. That's what we deliver.

Evidence Kits aren't generic content packs. They're built to showcase your expertise and set you apart from practitioners who are pumping out content for the sake of posting consistently.

Personalized to your practice: your name, logo and booking link on every handout, email, article and social image
Written for your voice: marked places for your own clinical perspective, so every piece reads as yours
Published under your name, with every claim and conclusion supported and defensible

See what's in a kit

Twenty social posts. Evidence-based, verifiable, ready to post.

The most-downloaded part of every kit — and on their own, worth the price.

Every kit includes twenty social media posts built from the study: a hook, the post, a call to action, and a finished image carrying your logo and practice name. That's a month of posting from a single kit.

Unlike generic content, every post is supported by the medical literature and verifiable at the source. When a patient asks “where did you get that?”, you have the answer.

How much is your time worth?

Time and money are interchangeable — you get more of one by spending the other.

Turning one study into a finished package like this takes hours: reading and interpreting the paper, deciding what you can say, then writing the posts, the handout, the article and the newsletter. Put a value on those hours and compare it with a reasonable monthly fee.

The outcome you want: patients and referral sources who see you as the clinician who explains the evidence clearly
Confidence it works: every claim traced to its source, so there's nothing to walk back
How soon: a finished kit on the first Tuesday of every month
How much effort: about 30 minutes to personalize — we've done the rest

We charge a reasonable monthly fee so you can regain hours every single month. See pricing →

Content brings her in. The conversation gets her to yes.

Evidence Kits help you earn her trust before she books. What happens in the consultation decides whether she commits to care. Selling as a Service is a 44-page guide to that conversation: the CLOSER framework — Clarify, Label, Overview, Sell, Explain, Reinforce — adapted for menopause care, with full scripts, an objection quick-reference, role-plays and a 30-day team rollout.

$17, or free for members of The Menopause Association.

See the guide TMA members: request your copy

Every claim supported and defensible

Every figure in a kit has to trace to a recorded finding in the source, or the kit isn't built. Every kit names the study's limitations and the strongest evidence on the other side, so you can raise them before anyone else does.

Each statement is also marked for how strongly it can be stated — Settled, Sourced, Your Call or Open Question — so you know at a glance which lines stand on the study and which are your own clinical conclusion. It helps everywhere you publish: social media, your website, newsletters, and ads if you run them.

Read the full method →

What you get, every month

A new featured kit on the first Tuesday of every month: twenty social posts with images, fourteen documents, roughly ten thousand words of finished work — all personalized to your practice.

Consult one-pager

She asks, you say, and what to do if she pushes back. One sheet — the shortest thing in the kit and the one most clinicians reach for first.

Handout & Q&A bank

A two-page take-home with your branding, plus 15–20 questions in patient language with written answers.

Article, email, 20 posts

A full article with blocks for your own insight, a customizable email, and twenty social posts, each with its own finished image.

See everything in a kit

Start with the one everyone is asking about

The FDA changed the hormone therapy warning. Your patients saw the headline. The complete kit on what it actually says is $17.

Get the $17 kit See pricing