Empirical Logic – Research Intelligence was born from a simple observation and a powerful mission.
As founder of The Menopause Association, Curt Warner witnessed firsthand the challenges facing both women navigating menopause and the healthcare providers dedicated to helping them. The Menopause Association was founded with a clear mission: to educate women about their healthcare options, empower physicians and medical professionals with evidence-based knowledge, and help women make truly informed decisions about their care during this critical life transition.
But there was a gap.
While The Menopause Association excels at education and advocacy, Curt recognized that the physicians and healthcare providers on the front lines faced a different challenge entirely. These dedicated professionals, experts in their clinical fields, were struggling to translate their expertise into the consistent, authoritative content their patients and prospective patients needed to find them, trust them, and choose them.
Through his work with Platinum Media Solutions, Curt saw a troubling pattern repeating across women’s health, men’s health, aesthetics, and other specialty medical practices. Excellent clinicians with years of training and superior patient outcomes were losing patients to competitors who simply appeared more authoritative online, not because they were better doctors, but because they had content teams working behind the scenes.
The problem wasn’t a lack of knowledge. It was a lack of time.
Busy medical professionals don’t have hours to comb through peer-reviewed research, analyze complex studies, extract the most important clinical insights, and then transform that information into patient education materials, social media posts, email campaigns, and video scripts. They became doctors to treat patients, not to become content creators.
But in today’s healthcare landscape, patients make decisions based on who educates them first. The physician who consistently shares valuable, research-backed information becomes the perceived expert, even when their clinical skills are no better than the silent competitor down the street.
That’s why we created Empirical Logic – Research Intelligence.
We do the heavy lifting so you don’t have to. Our team stays immersed in the latest peer-reviewed research in your specialty, analyzing new studies as they’re published, extracting the key insights that matter most to your patients, and transforming that science into ready-to-use marketing content that positions you as the authority you already are.
Every month, you receive a complete library of professionally crafted content based exclusively on current medical research:
All content is 90% complete, requiring only your personal perspective and practice-specific calls-to-action. You get to educate yourself on the latest research AND educate your audience without sacrificing the clinical time that makes you valuable in the first place.
When you consistently share authoritative, evidence-based content, several things happen:
You become the recognized expert in your market area. Patients see you as the go-to authority, not just another provider offering similar services.
You attract more new patients. People who are educated by you are pre-disposed to choose you when they’re ready for care.
You expand your practice. Authority attracts opportunity. Referral sources, media opportunities, and speaking engagements find experts who demonstrate their expertise publicly.
You command higher fees. When you’re perceived as the premier expert, you’re no longer competing on price. Patients seek you out specifically and are willing to pay for your expertise.
Empirical Logic – Research Intelligence was designed for entrepreneurial physicians and medical professionals in both fee-for-service and cash-based specialties who understand the value of patient education but lack the infrastructure to deliver it consistently.
Our initial focus is women’s health and menopause care, extending the educational mission of The Menopause Association into the business realm, with expansion planned into men’s health, aesthetics, weight management, sexual health, regenerative medicine, and functional medicine.
If you’re an excellent clinician who’s tired of being out-marketed by competitors with bigger content teams, we built this service for you.
We’re committed to evidence-based education. Every piece of content we create is derived exclusively from peer-reviewed medical research, never generic examples or recycled marketing fluff. We maintain the same rigorous standards for accuracy and integrity that The Menopause Association demands in its educational mission.
We believe that the best healthcare outcomes happen when patients are well-informed and when excellent clinicians have the tools to educate effectively. Empirical Logic – Research Intelligence exists to close the gap between your clinical expertise and your market presence, so you can focus on what you do best while we handle the content that builds your authority.
Welcome to the next evolution of practice growth.
Welcome to Empirical Logic.