The product
Everything you need to talk about one piece of evidence, in every format you'd want to talk about it.
Each kit opens in your library, where you add your practice details and your own perspective, then download the finished assets branded to your practice. New kits are released on the first Tuesday of every month.
| File | What it's for |
|---|---|
| Source card | The citation, a link to the free full text, and — importantly — what the source does not support |
| Executive summary | What was found, in plain language. 400 words |
| Full analysis | The position the evidence supports, the traps, the concession, and what argues the other way |
| Talking points | 8–12 points, each marked for how strongly you can state it |
| File | What it's for |
|---|---|
| Consult one-pager | She asks → you say → if she pushes back. One sheet, designed to sit on the desk |
| Patient handout | Two pages, take-home, your practice name and branding |
| Patient Q&A bank | 15–20 questions in the words patients actually use, with written answers |
| Objection script | What to say when a patient — or a colleague — pushes back |
| File | What it's for |
|---|---|
| Full article | 1,200–1,800 words with five marked blocks for your own clinical insight |
| 20 social posts with images | The most-downloaded part of every kit. Each post has a hook, the post, a call to action, a source you can point to, and its own finished image with your logo — a month of evidence-based posting |
| Provider email | Three subject lines, customizable body, formatted to survive Constant Contact |
| Newsletter short | 150 words for practices that send a monthly roundup |
| Reel script | 60–90 seconds with a shot list and on-screen text |
| Slide block | Eight slides for talks, webinars and lunch-and-learns |
| FAQ schema | Paste-ready structured data so search engines and AI assistants can read your answers |
Marked blocks through the article, email and handout are where your clinical experience goes. Each one comes with a prompt telling you what to write there.
Your opening perspective
What have your patients asked you since this came out, and what have you been telling them?
This isn't us cutting corners. Content that reads as a syndicated template performs badly, gets ignored by search, and does nothing for your authority — because it isn't yours. Two or three sentences of your own perspective is the difference between publishing a research summary and publishing a point of view.
In your kit library these are form fields. Fill them in, and every asset regenerates with your words and your branding.
The FDA labeling kit is $17 and complete — all twenty-five social posts with their images and all fourteen documents, nothing held back.